Nov 03, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations


Minimum number of credits to complete the minor:  20

Minimum cumulative GPA required to graduate:  2.0

 

School: School of Arts and Sciences

Department: Communication and Media

Learn more about the program

 

As a Public Relations minor, you’ll learn how to produce and consume communications and understand how messages influence everyday life, culture, and public opinion. As a Public Relations minor, you will:

  • Develop and analyze strategic communication campaigns
  • Apply persuasion and public opinion theories and concepts to campaigns
  • Write both news articles and press releases
  • Prepare persuasive and effective messages for a variety of contexts and media
  • Consume and critically unpack scholarly and applied forms of research related to public relations and other persuasive fields

Minor Requirements


Two courses are required and three are electives. Students need not take the courses in a particular order; however, taking COM 3401 Principles of Public Relations  first is recommended. Additionally, no more than two courses (eight credits) from the Communication and Media major or any other major or minor external to Communication and Media, may count towards the completion of this minor. No courses from another Communication and Media minor (Communication and Media, Digital Media Production, Film Studies [interdisciplinary]) may count towards the completion of this minor.