COM 3401 - Principles of Public Relations

Credits: 4

This course presents an overview of basic public relations principles, concepts and relation of theory and practice. Students will explore the field of professional public relations covering the role, origin and trends affecting the future of the practice. Special emphasis will be placed on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course will also examine the foundations of public relations as a communications discipline, as understood historically in the role of society, public opinion, effective strategy and tactics, process, identification of public, publicity techniques and effective use of media. Moreover, the course will address ethical and legal implications of the profession.