Minimum number of credits required to graduate: 124
Minimum cumulative GPA required to graduate: 2.0
Minimum number of credits to complete the major: 52-56
School: Girard School of Business
Division: Management, Marketing, and Sport Management
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Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining, and growing a customer base. In the Marketing concentration, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action - from driving sales results to spurring social change.
In addition to satisfying the core requirements for the major in Business Administration, students concentrating in Marketing must complete three core courses and two elective courses in the concentration.
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