Marketing

Print Degree Planner (opens a new window) |

Minimum number of credits to complete the minor: 20

Minimum cumulative GPA required to graduate: 2.0

School: Girard School of Business

Division: Management, Marketing, and Sport Management

Learn more about the program

Students who major in a program outside of the Girard School of Business have the opportunity to minor in a variety of business areas. The goal of the minor is to give the student a demonstrable proficiency in the fundamental knowledge, skills, and competencies of business. Students must complete all requirements for each minor and a minimum of 20 credits.

Minor Requirements

The minor is comprised of two required core courses and three elective courses, as outlined below.

Core Courses

Complete the following two courses:

MGT 1100 - Introduction to Business Credits: 4
MKT 2205 - Principles of Marketing Credits: 4

Required Electives

Choose three courses from the following. Please note that only one non-marketing course (MKT) course can count toward the elective requirement.

MKT 3300 - Marketing Strategy Credits: 4
MKT 3303 - Advertising and Promotion Credits: 4
MKT 3309 - Sales Management and Business Marketing Credits: 4
MKT 3316 - Marketing of Services Credits: 4
MKT 3318 - Retail Management Credits: 4
MKT 3320 - Global Marketing Credits: 4
MKT 3355 - Consumer Behavior Credits: 4
MKT 3400 - Social Media Marketing Credits: 4
MKT 3500 - Marketing Analytics Credits: 4
MKT 4420 - Marketing Research Credits: 4
MKT 4900 - Special Topics in Marketing Credits: 4
MKT 4980 - Marketing Seminar Credits: 4
ENT 2300 - Intro to Entrepreneurship Credits: 4
SPM 3005 - Sport Marketing Credits: 4