MGT 2150 - Data Analysis for Business

Credits: 4

Businesses collect enormous amounts of data from their day-to-day operations, facilities, plants and equipment, social media, and websites. These datasets usually contain information on the operational performance of the business, as well as critical insights into the actions and behavior of their customers, suppliers, and employees. However, it has been observed that most businesses are not utilizing the valuable information in these datasets at a time when analytical capabilities and data-driven decision-making have become the key differentiators of company performance and competitiveness.

This course introduces students to the world of data analytics for business (business analytics) at an early stage in their program without having to take multiple courses. The course takes a practical approach to familiarize students with data-driven decision-making. Students will develop a good understanding of common business decisions, the underlying data sources, statistical analysis, data modeling, data visualization, and reporting. They will gain hands-on experience with commonly used data analytics software to load, process, visualize, and analyze datasets for descriptive, predictive and prescriptive analysis. In this way, the course prepares the students with analytical mindset and essential data management kills that enable them to view business and management decisions they learn in other courses from a data analytical perspective.