Sep 01, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3316 - Marketing of Services

Credits: 4
The course examines the marketing methods and techniques used in the services sector, including professional services, health care, education, travel, financial and sports. The marketing aspects of the growing services industry are explored through readings and case study. Both non-profit and profit-oriented organizations are examined.
Prerequisite(s): MKT 2205