DES 3880 - Advanced Brand Design

Credits: 4

This course continues the exploration of the techniques and practices of contemporary graphic design that were introduced in previous courses. Conceptual thinking, image development, typographic design, and design systems are the focus as students develop larger, multi-part projects for print and digital media individually and in groups. The skills and competencies introduced in this course deal with concept development and collaboration through the use of language, typography, image, sound and movement. Generating ideas and developing them into integrated marketing, design, branding and communications are explored. Multiple modes of communication are studied and discussed. If possible, a real client is employed for projects. Classes include short lectures, critique, discussion of reading and writing assignments, software demonstrations, and in-class studio work Students are expected to work outside of class to finish projects.
Prerequisite(s): DES 2860 or permission of instructor