MKT 3500 - Marketing Analytics

Credits: 4

Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights. In this course, students will learn to use data analytical tools (e.g. Excel, R, Tableau, Hubspot, Google Analytics), programming language R & SQL, and analytics methods to develop their analytical skills. Students will learn how to handle business data from the beginning to the end of a project (i.e. collect, clean, interpret, and present business data). Students will also collaborate in teams to develop soft skills associated with data analytics projects (e.g. brainstorming, Slack communication, face-to-face communication, data translation, data presentation). During the course, students will have the opportunity to participate in real-world industrial analytics projects.
Prerequisite(s): MKT 2205 and MGT 2120