May 18, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 2205 - Principles of Marketing

Credits: 4
Formerly: BUS2205
The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context.
Prerequisite(s): MGT 1100 .