Jun 02, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

MKT 3318 - Retail Management

Credits: 4
This course explores the changing character of the retail trade. It examines consumer buying behavior, store location techniques, buying and merchandising policies, pricing policies, and promotional activities of all types of retailers. Learning methods will include case studies, comprehensive research projects, extensive class discussions and site visits to malls and local retailers.
Prerequisite(s): MKT 2205 .