EMP 6201 - Digital Marketing

Credits: 2

This course will focus on the principles, tools, and techniques of digital marketing, the foundational areas that every project manager needs to be aware of and know how to apply to their business. It explores topics including segmentation and user journeys, search engine marketing, the effectiveness of online advertising, and how to use viral marketing, email marketing, social, mobile, and consumer-generated content. Content development strategies will be examined, including the different types of content that organizations need. Students will examine case studies of some of the best strategies and campaigns that bring together the interrelationships of the various digital marketing disciplines.
Prerequisite(s): EMP 6001 and EMP 6002