May 19, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

EMP 6002 - Principles of Product Realization

Credits: 4
A product manager sits at the center of a complex web of interconnections and relationships that define successful products.  This course introduces students to the various skills a product manager must deploy for product success including product definition, positioning, pricing, placement and promotion.  It also introduces the relationship skills needed to manage cross-functional interactions and indirect and virtual teams.  The course also includes an overview of the financial tools used to guide product realization and financial metrics used to measure product success. 
Prerequisite(s): Restricted to students in the M.S. Engineering Management Product Management  program.
When Offered: Every semester