MKT 3300 - Marketing Strategy

Credits: 4

This is the first course marketing concentrates take after the Principles of Marketing course. This course will include in-depth study and practical applications of key marketing concepts (i.e., marketing objectives, segmentation, targeting, positioning, customer lifetime value, competitive advantage, value proposition, product life cycle, and branding). Students will integrate their marketing knowledge with information about the environment to develop successful marketing strategies. Students tackle challenging marketing situations and cases, analyze data and information, engage in research, and develop recommendations. Students also present, write, and critique during the semester and work on developing these skills.
Prerequisite(s): BUS 2205.