Nov 21, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 2205 - Principles of Marketing

Credits: 4
The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context.
Prerequisite(s): BUS 1100 .