Business Administration, Marketing Concentration, B.S.B.A.

Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining and growing a customer base. In the Marketing Concentration you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action - from driving sales results to spurring social change.

In addition to satisfying the college’s general education requirements and the cognate and core requirements for the major in business administration, students concentrating in marketing complete the following courses: