Strategic Marketing Analytics, B.S.

Minimum number of credits required to graduate: 124

Minimum cumulative GPA required to graduate: 2.0

Minimum number of credits to complete the major: 44

School: Girard School of Business

Division: Management, Marketing, and Sport Management

Learn more about the program

The Strategic Marketing Analytics major combines marketing and data science, two powerful majors that often intersect in the business environment. Strategic Marketing Analytics Majors will learn how businesses make sense of data driven information and use it to operate more efficiently.

Major Requirements

Required Courses

Complete the following eleven required courses:

CSC 1611 - Problem Solving with Python Credits: 4
DSE 1001 - Foundations of Data Science I Credits: 4
DSE 1002 - Foundations of Data Science II Credits: 4
DSE 2001 - Creating Information Graphics Credits: 4
MGT 1100 - Introduction to Business Credits: 4
MGT 1150 - Technology Skills for Business Credits: 4
MGT 2150 - Data Analysis for Business Credits: 4
MKT 2205 - Principles of Marketing Credits: 4
MKT 3300 - Marketing Strategy Credits: 4
MKT 3500 - Data Analytics Credits: 4
MTH 1111 - Basic Statistics Credits: 4

Required Electives

Choose two courses from the following:

DSE 3800 - Special Topics in Data Science and Applied Statistics Credits: 4
DSE 4800 - Directed Study in Data Science Credits: Variable
MKT 3303 - Advertising and Promotion Credits: 4
MKT 3309 - Sales Management and Business Marketing Credits: 4
MKT 3355 - Consumer Behavior Credits: 4
MKT 3400 - Social Media Marketing Credits: 4
MKT 3450 - Digital Marketing Credits: 4
MKT 4010 - Business Enterprise Internship Credits: 4
MKT 4800 - Directed Study in Marketing Credits: 4
MKT 4900 - Special Topics in Marketing Credits: 4