Marketing, B.S.

Minimum number of credits required to graduate: 124

Minimum cumulative GPA required to graduate: 2.0

Minimum number of credits to complete the major: 56-64

School: Girard School of Business

Division of Management, Marketing, and Sport Management

Learn more about the program

Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining, and growing a customer base. In the Marketing major, students will examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, students will learn what it takes to incite action - from driving sales results to spurring social change.

Major Requirements

Complete the following eleven required courses:

ACC 2203 - Accounting for Business Credits: 4
ECO 1201 - An Introduction to Economics Credits: 4
FIN 2500 - Managerial Finance Credits: 4
MGT 1150 - Technology Skills for Business Credits: 4
MGT 2150 - Data Analysis for Business Credits: 4
MGT 3130 - Legal Environment of Business Credits: 4
MKT 2205 - Principles of Marketing Credits: 4
MKT 3300 - Marketing Strategy Credits: 4
MKT 3450 - Digital Marketing Credits: 4
MKT 4420 - Marketing Research Credits: 4
MKT 4980 - Marketing Seminar Credits: 4

Required Electives

Choose two courses from the following:
(Note that only one non-Marketing (MKT) course can count toward the electives requirement)

ENT 2300 - Introduction to Entrepreneurship Credits: 4
HSP 3100 - Hospitality and Tourism Marketing Credits: 4
MGT 3110 - Operations Management Credits: 4
MKT 3303 - Advertising and Promotion Credits: 4
MKT 3309 - Sales Management and Business Marketing Credits: 4
MKT 3316 - Marketing of Services Credits: 4
MKT 3318 - Retail Management Credits: 4
MKT 3320 - Global Marketing Credits: 4
MKT 3355 - Consumer Behavior Credits: 4
MKT 3400 - Social Media Marketing Credits: 4
MKT 3500 - Data Analytics Credits: 4
MKT 4010 - Business Enterprise Internship Credits: 4
MKT 4900 - Special Topics in Marketing Credits: 4
SPM 3005 - Sport Marketing Credits: 4
SPM 3200 - Sponsorships and Endorsements Credits: 4

GSB Experiential Requirement

If a course listed below is also a requirement or elective option for the major, it can be double-counted to satisfy both a major elective requirement and the GSB Experiential Requirement.

Choose one course from the following, 0-8 credits:

ACC 3001 - Business Experience Credits: 0
ACC 4001 - Accounting Co-Op Credits: 8
ACC 4010 - Business Enterprise Internship Credits: 4
ECO 3001 - Business Experience Credits: 0
ECO 4010 - Business Enterprise Internship Credits: 4
ENT 3001 - Business Experience Credits: 0
ENT 4000 - Entrepreneurship Capstone Project Credits: 4
FIN 3001 - Business Experience Credits: 0
FIN 4010 - Business Enterprise Internship Credits: 4
FIN 4470 - Student Managed Fund Credits: 4
HSP 3001 - Business Experience Credits: 0
HSP 4000 - Hospitality Management Practicum Credits: 4
MGT 3001 - Business Experience Credits: 0
MGT 4005 - Business Lab Credits: 4
MGT 4010 - Business Enterprise Internship Credits: 4
MKT 3001 - Business Experience Credits: 0
MKT 4010 - Business Enterprise Internship Credits: 4
MKT 4980 - Marketing Seminar Credits: 4
SPM 4000 - Sport Management Practicum Credits: 4
SPM 4001 - Sport Management Co-Op Credits: 8