Marketing

Minimum number of credits to complete the minor: 20

Minimum cumulative GPA required to graduate: 2.0

School: Girard School of Business

Division of Management, Marketing, and Sport Management

Learn more about the program

The marketing minor is designed to familiarize students with the marketing process, and tools necessary to successfully enter a variety of career paths. Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business and how to design a marketing strategy to gain a competitive advantage.

Minor Requirements

The minor is comprised of one required core course and four elective courses.

Core Course

Complete the following required course:

MKT 2205 - Principles of Marketing Credits: 4

Required Electives

Choose four courses from the following:

MGT 1150 - Technology Skills for Business Credits: 4
MKT 3300 - Marketing Strategy Credits: 4
MKT 3303 - Advertising and Promotion Credits: 4
MKT 3309 - Sales Management and Business Marketing Credits: 4
MKT 3316 - Marketing of Services Credits: 4
MKT 3318 - Retail Management Credits: 4
MKT 3320 - Global Marketing Credits: 4
MKT 3355 - Consumer Behavior Credits: 4
MKT 3400 - Social Media Marketing Credits: 4
MKT 3450 - Digital Marketing Credits: 4
MKT 3500 - Data Analytics Credits: 4