Minimum number of credits to complete the minor: 20
Minimum cumulative GPA required to graduate: 2.0
School: Girard School of Business
Division of Management, Marketing, and Sport Management
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The marketing minor is designed to familiarize students with the marketing process, and tools necessary to successfully enter a variety of career paths. Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business and how to design a marketing strategy to gain a competitive advantage.