Public Relations

Minimum number of credits required to graduate:  124

Minimum Cumulative GPA required to graduate:  2.0

Minimum number of credits to complete the minor:  18

As a public relations minor at Merrimack, you’ll learn how to produce and consume communications and understand how messages influence everyday life, culture and public opinion. As a public relations minor, you will:

• develop and analyze strategic communication campaigns
• apply persuasion and public opinion theories and concepts to campaigns
• write both news articles and press releases
• prepare persuasive and effective messages for a variety of contexts and media
• consume and critically unpack scholarly and applied forms of research related to public relations and other persuasive fields.

Public Relations Minor Requirements

Two courses are required and three are electives. Students need not take the courses in a particular order; however, taking COM3401 Principles of Public Relations first is recommended.

Courses Required for Minor: 

1. COM 3401  Principles of Public Relations

2. COM 3452  News and New Media I or COM3403 Writing for Strategic Communication

3.  Three of the following courses

• COM3011 Special Topics (only TV News Production counts)
• COM 3453  News and New Media II 
• COM 3529  The Future of Media: Integrated Marketing Communication
• COM 3586  Sports Communication
• COM 3625  Health Campaigns
• COM 4011  Special Topics (only Social Media for Strategic Communication counts)
• COM 4500  Communication and Advocacy
• COM 4510  Persuasion and Social Influence
• ​COM 4540  Crisis Communication
• MKT 2205  Principles of Marketing
• MKT 3300   Marketing Strategy
• MKT 3303   Advertising and Promotion
• MKT 3320   Global Marketing
• MKT 3400   Social Media Marketing
• SPM 3005   Sport Marketing