Marketing

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Minimum number of credits required to graduate: 124

Minimum Cumulative GPA required to graduate: 2.0

Minimum number of credits to complete the minor: 20

Students who major in a program outside of the Girard School of Business have the opportunity to minor in a variety of business areas. The goal of the minor is to give the student a demonstrable competency in the fundamental knowledge, skills, and competencies of business. Students must complete all requirements for each minor and a minimum of 20 credits.

Refer to each course description for course-specific prerequisites.

Minor Requirements

Core Requirements

MGT 1100 - Introduction to Business Credits: 4
MKT 2205 - Principles of Marketing Credits: 4

Elective Requirements

Choose three of the following:
(Note: Only one non MKT course can count toward the electives requirement.)

MKT 3300 - Marketing Strategy Credits: 4
MKT 3303 - Advertising and Promotion Credits: 4
MKT 3309 - Sales Management and Business Marketing Credits: 4
MKT 3316 - Marketing of Services Credits: 4
MKT 3318 - Retail Management Credits: 4
MKT 3320 - Global Marketing Credits: 4
MKT 3355 - Consumer Behavior Credits: 4
MKT 3400 - Social Media Marketing Credits: 4
MKT 4420 - Marketing Research Credits: 4
MKT 3500 - Marketing Analytics Credits: 4
MKT 4900 - Special Topics in Marketing Credits: 4
MKT 4980 - Marketing Seminar Credits: 4
ENT 2300 - Intro to Entrepreneurship Credits: 4
SPM 3005 - Sport Marketing Credits: 4