Marketing Management, Certificate

Minimum number of credits required to graduate:  12

Minimum Cumulative GPA required to graduate:  3.0

The Marketing Management Certificate provides students with a comprehensive and analytical understanding of how marketing impacts business decisions. Students will gain insight into the marketing function and will be exposed to core elements such as digital and social media marketing, marketing analytics and strategy and how aspects of marketing contribute to practices of management.

Requirements:

• MKT5310 - Innovation and Trends in Marketing Credits: 2
• MKT5320 - Digital Marketing Implementation & Optimization Credits: 2
• MKT5410 - Driving Business Success with Marketing Analytics Credits: 4
• MKT5560 - Marketing Management & Strategy Credits: 4