Nov 22, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 2205 - Principles of Marketing

Credits: 4
The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing concepts and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context.
Prerequisite(s): BUS 1100 .