BUA 5112G - Data Exploration

Credits: 4

This course introduces students to the fundamentals of analytical research design, the core elements of the scientific method and statistical inference, the notions of validity and reliability, and the general outline of the analytical planning process. Unlike other courses within the Data Science and Business Analytics programs which emphasize a combination of conceptual and hands-on learning focused on distinct aspects of the data analytical process, Data Exploration offers a comparatively broad, mostly conceptual survey of topics that are essential to the development and furthering of a strong foundation of analytical thinking and reasoning. The general instructional approach used in this course is one that cases the aforementioned research design and related notions in the context of the data-information-knowledge continuum that underpins extraction of decision-guiding insights out of the available data as a way of answering business questions. Prerequisite: BUA5020G, Foundations of Statistical Analysis.