GMGT 6290 - Competition Innov & Strat Advg

Credits: 4

This course examines how managers work to integrate operations, marketing, finance, information systems, and management processes to achieve competitive advantage. Students will examine how to analyze the external environment and assess the capabilities of an organization to craft competitive strategies. Different strategic perspectives will be reviewed to understand the competitive dynamics within a strategic group. Case examples will be reviewed to consider how managers combine analysis with creative problem solving to achieve innovative strategies, to create new markets, and to compete in novel ways.