GMGT 5220 - Responsibility and Integrity

Credits: 4

This is an innovative course which will introduce students to the challenges of conducting business in a global environment. Companies continually search for ways to have a competitive advantage which will differentiate their firm and build a meaningful, valued brand that connects to and delivers value to consumers. We will examine global corporate strategies within the context of socially responsible business behavior. The course will explore potential conflicts concerning business stakeholders and social stakeholders. During the course, students will gain a deeper understanding of the emergence of global business activities, business ethics, stakeholder interests, strategic philanthropy, sustainable business practices, and corporate responsibility. We discuss companies’ social strategies and evaluate their efficiency and effectiveness at generating business, building a strong brand, enhancing consumer value, and improving society.