MKT 5320 - Digital Marketing Implementation & Optimization

Credits: 2

Digital Marketing Implementation & Optimization (DMIO) is the heart of marketing and communication between companies and consumers in the new digital era. With the prevalence of online marketing and various media promotion strategies such as email marketing, E-commerce sites, social media marketing, and podcast and live streaming, knowledge of DMIO best practices has become essential for business success. Specifically, students will gain exposure to concepts and practices of digital content creation, digital & social media marketing, inbound & outbound marketing, CRMs and marketing terms. Students will learn how to measure SEO, KPIs & ROI, affiliate & sponsored marketing, E-commerce via website & APPs, and digital privacy. These DMIO concepts and skills are helpful for students: (1) who plan to pursue a marketing and communication-related career (2) who want to create content and conduct digital marketing for their own startups (3) who have the desire to enjoy the process of developing marketing content and thinking creatively.