EMP 6002 - Principles of Product Realization

Credits: 4

A product manager sits at the center of a complex web of interconnections and relationships that define successful products. This course introduces students to the various skills a product manager must deploy for product success including product definition, positioning, pricing, placement and promotion. It also introduces the relationship skills needed to manage cross-functional interactions and indirect and virtual teams. The course also includes an overview of the financial tools used to guide product realization and financial metrics used to measure product success.