MKT 5420 - Marketing Management & Strategy

Credits: 4

This course deals with concepts, methods, and applications of decision modeling to address various marketing issues: segmentation, targeting, positioning, new product design, advertising and promotional planning, and strategic planning. Topics include connecting with customers, building strong brands, creating value, supply chains and distribution, and integrated marketing communications. . Students gain practical experience conducting market research and use substantiated facts and inferences to present recommendations and make managerial decisions in a client-based atmosphere.