MKT 3450 - Digital Marketing

Credits: 4

Digital marketing is one of the most effective ways to build brand awareness and drive engagement. This course starts by teaching students the underlying psychological processes that drive engagement and then applies that knowledge through a variety of digital marketing techniques. Students will learn how to create effective digital content including advertisements, social media campaigns, email campaigns, blogs, vlogs, podcasts, and websites. They will also learn how to evaluate and optimize their digital marketing efforts through statistical analysis and analytics tools.
Prerequisite(s): MKT 2205