HSP 3100 - Hospitality and Tourism Marketing

Credits: 4

This course covers principles and practices of marketing the services of the hotel and restaurant industry and emphasizes approaching all sales and marketing activities from the customer viewpoint. In this highly competitive age, marketing has become the foundation of the hospitality industry; without a planned marketing program, properly developed and creatively carried out, there can be little in the way of profitable sales. Key challenges covered in this course include: exploring ways to leverage virtual reality and augmented reality in marketing strategies, identifying new opportunities, improving the positioning and/or segmentation strategy of hospitality brands, developing new products, designing targeted promotional campaigns, leveraging social media, and building mutually beneficial channel relationships within the hospitality and tourism industry globally.

Prerequisite(s): MKT 2205