MGT 3530 - Doing Business in Emerging Markets

Credits: 4

The primary purpose of the course is to generate understanding, awareness of, and sensitivity to the cross-cultural decisions and operational issues confronting multinational businesses as they enter emerging markets. Students explore the institutional development of emerging markets, how to locate and analyze opportunities there, create appropriate business and revenue models, and determine successful market entry strategies. This course also seeks to increase students’ awareness of and ability to think critically about differences related to race, gender, social class, ethnicity, economic status, nationality, religion, and inequality.
Prerequisite(s): At least sophomore standing. Students who have taken MGT 3510 International Management will be given preference.
Fulfills: Experiential Learning requirement