SPM 3005 - Sport Marketing

Credits: 4

Building on foundational concepts in marketing, students will explore unique aspects of the sport industry and marketing to sport consumers. Numerous sectors of the industry will be explored, including both professional and intercollegiate spectator sport, apparel, and fitness. With regard to spectator sport, students will consider the unique challenges facing sport marketers, most notably a lack of control over the core product. Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management.