MKT 4420 - Marketing Research

Credits: 4

Marketing Research plays an important role in providing timely and objective information to marketing decision makers. The primary objectives of this course are to introduce students to the research process and to some of the basic tools and techniques used in marketing research. Students will develop practical knowledge in identifying marketing problem areas, formulating research designs, selecting sources of data, constructing questionnaires, sampling methods, processing quantitative analysis, and by completing an approved marketing research project.
Prerequisite(s): MKT 3300 and MGT 2120 or MGT 2150 and junior or senior standing.
Fulfills: X in LS Core