MKT 3320 - Global Marketing

Credits: 4

The course provides the student with exposure to global issues and concepts that are relevant to businesses. Topics include the dynamic and uncontrollable environment of global markets, assessing global market opportunities, and developing and implementing global marketing strategies. Students will have the opportunity to apply their research and analytical skills in the development of a marketing plan for a global product.
Prerequisite(s): BUS 2205.
Fulfills: X in LS Core