Nov 21, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]

BAI 5250 - Leveraging Competitive Advantage using Business Intelligence

Credits: 4

This course will explore how businesses can gain a competitive advantage by leveraging data and analytics. The course will cover a range of topics, including competitive intelligence, customer analytics, market research, digital analytics, pricing analytics, sales analytics, supply chain analytics, and strategic management. Students will learn how to use business intelligence tools and techniques to extract insights from data, and how to use this information to make informed decisions that drive business success.