BAI 5150 - Strategic Decision Making using Business Analytics

Credits: 4

The richness of readily available data provides opportunities to uncover new insights and to validate commonly held business assumptions. In this course, students are introduced to the process of creating datasets, identifying patterns and relationships in the data, and creating analytical models. By empirically testing the validity of the models, students are able to derive business insights. The course makes extensive use of industry data, enabling learners to develop hands-on, applied data analytic competencies as a means of supporting managerial decision making.