MKT 5420 - Marketing Management & Strategy

Credits: 4

This course deals with concepts, methods, and applications of decision modeling to address various marketing issues: segmentation, targeting, positioning, new product design, advertising and promotional planning, and strategic planning. Topics include gathering primary and secondary data, questionnaire/instrument design, experimental design, data analysis, and presentation of results. Students use substantiated facts and inferences to make managerial decisions. Students make analytical presentations in a client-based atmosphere.