COM 3625 - Health Campaigns

Credits: 4

Sir Ken Robinson, education advocate and author, has been vocal in his texts and Ted Talks about how the education system is killing student creativity. This course is a response to his call by tasking students to think outside the traditional confines of the collegiate classroom. This course provides an overview of theory and research focused on the practice of mediated health communication. Topics discussed will include media advocacy and health policy change, direct-to-consumer prescription marketing, and challenges confronting the field of health communication. Throughout the semester, students will be asked to develop a health-based campaign message aimed at promoting healthy behaviors and/or disease prevention. These campaign messages will be launched on campus and evaluated for success.