DES 3870 - Art Direction

Credits: 4

Formerly: Graphic Design 2
This course is designed to build conceptualization, critical-thinking and project management skills, as well as continued exploration of brand design as applied to 2 and 3-D surfaces and spaces. Art direction is a leadership skill. The role of designer is discussed in reference to various types of projects. Learn how to ask questions, work with vendors and clients, and strategize for a variety of media. Projects are longer in nature resulting in many solutions developed for print, screen, and motion before a final design is revealed. Further industry knowledge in software techniques is also covered. Classes include short lectures, critique, discussion of reading and writing assignments, software demonstrations, and in-class studio work. Students are expected to work outside of class to finish projects.

Prerequisite(s): DES 2860 or permission of the instructor.