COM 3529 - The Future of Media: Integrated Marketing Communication

Credits: 4

This course is designed for students planning to pursue careers as communication professionals in the fields of advertising, public relations, marketing, and media. This kind of employment requires skills in integrated communication and demands a more complete understanding of the strategies and tactics used in traditional advertising, public relations, and marketing. In this course students will explore the emergence of integrated communication, analyze new dimensions of mass communication, and develop practical skills to transform the way memorable ideas are delivered.
Fulfills: X in LS Core