SPM 3200 - Sponsorships and Endorsements

Credits: 4

Building on prior exposure to sponsorship from a conceptual standpoint, this course intends to provide students with an advanced understanding of the fundamental principles applied to the sponsorship of sport, arts, music/entertainment, and charitable organizations. The course will provide an overview of the process of selecting, developing, activating, and measuring the effectiveness of sponsorships, both from the perspective of the sponsoring brand and sponsored property. An applied course that will require participation in hands-on projects with fellow students, the course will provide students with the strategic foundation to manage the entire sponsorship process from both perspectives.

Prerequisite(s): MKT 2205