May 09, 2025  
2021-2022 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  The College and Its Mission
  Institutional Learning Outcomes
  Admission
  Accreditations
  Academic Calendar
  Academic Requirements and Policies
  Fees and Expenses
  Financial Aid
  Resources and Services
  The Merrimack College Honors Program
  Community Support: Internal and External
  Schools and Academic Programs
  Programs of Study (A-Z)
  Course Descriptions
  Faculty
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3316 - Marketing of Services

Credits: 4
The course examines the marketing methods and techniques used in the services sector, including professional services, health care, education, travel, financial and sports. Through readings and case study, the marketing accepts of the growing service industry are explored. Both non-profit and profit oriented organizations are examined. 
Prerequisite(s): MKT 2205