Apr 19, 2024  
2021-2022 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  The College and Its Mission
  Institutional Learning Outcomes
  Admission
  Accreditations
  Academic Calendar
  Academic Requirements and Policies
  Fees and Expenses
  Financial Aid
  Resources and Services
  The Merrimack College Honors Program
  Community Support: Internal and External
  Schools and Academic Programs
  Programs of Study (A-Z)
  Course Descriptions
  Faculty
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

DES 3880 - Advanced Brand Design

Credits: 4
Formerly: Graphic Design 3
This course continues the exploration of the techniques and practices of contemporary graphic design that were introduced in previous courses. Conceptual thinking, image development, typographic design, and design systems are the focus as students develop larger, multi-part projects for print and digital media individually and in groups. The skills and competencies introduced in this course deal with concept development and collaboration through the use of language, typography, image, sound and movement. Generating ideas and developing them into integrated marketing, design, branding and communications are explored. Multiple modes of communication are studied and discussed. If possible, a real client is employed for projects. By the end of the semester a set of intermediate to advanced projects are conceptualized and designed. Students are expected to work outside of class to finish projects.
Prerequisite(s): DES 3870 .