MKT 4420 - Marketing Research

Credits: 4

Marketing Research plays an important role in providing timely and objective information to marketing decision makers. The primary objectives of this course are to introduce students to the research process and to some of the basic tools and techniques used in marketing research. Students will develop practical knowledge in identifying marketing problem areas, formulating research designs, selecting sources of data, constructing questionnaires, sampling methods, processing quantitative analysis, and reporting information by completing an Institutional Research Board approved marketing research project.
Prerequisite(s): MGT 2120 and MKT 3300 and Junior or Senior standing.
Fulfills: X in LS Core