MKT 3315 - Entrepreneurship

Credits: 4

The purpose of the course is to discover and understand the factors that govern the success (or failure) of entrepreneurial ventures and careers. A variety of different perspectives are introduced for learning about the creation and evolution of entrepreneurial ventures in different environments. The course will emphasize special strategic and operating issues faced by entrepreneurs that include family, management, and ethical decision matters.
Prerequisite(s): MKT 2205.