Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

COM 4400 - Mass Communication

Credits: 4
Formerly: Advanced Mass Communication Theory
This course focuses on in-depth examination of the central mass communication theories as discussed in scholarly research and the popular press. The course asks students to not only understand the basic principles of important mass communication theories but also to apply those theories by putting them into practice and/or by conducting research to test those theories. The course examines theories developed within the social sciences and the critical/cultural approach to communication research. By the end of the course students will better understand the various ways humans use mass communication technologies as well as the effects these media sources might have on the individual and society. Additionally, students will have the opportunity to apply communication theories to the production of mass media messages.
Prerequisite(s): COM 1020   and COM 2401   or COM 2801