MKT 5310 - Innovation and Trends in Marketing

Credits: 2

Marketing is continually evolving. This course represents the leading edge of marketing by covering the most innovative and modern marketing practices. Topics included in this iteration of the course are: branding, experiential marketing, interactive marketing and holistic marketing. This course not only covers contemporary marketing practices but reveals the psychological mechanisms that drive their success- each week the students will learn a new psychological tool. Students first create a brand for any type of product/service/person they want. Then throughout the course they will develop that brand through weekly assignments and synchronous sessions related to modern marketing practices. Students will use a mix of theory and brainstorming within synchronous sessions to develop an optimal brand strategy. By the course conclusion, students will have a rich understanding of the most innovative marketing practices and how to leverage them through the creation and development of a brand.