May 02, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 5050 - Concepts of Marketing

Credits: 2

Today’s organization makes it imperative that all functional areas of business have a basic understanding of the concepts and the foundations of marketing. Marketing is the business function that deals with the needs and wants of customers. The main objective in Concepts of Marketing is to acquire a clear understanding of the marketing function and the constant need to address changes in the business environment. Marketing is challenging, dynamic and creative and continues to play a key role in a firm’s strategy and direction making it important to decision-based management.