Dec 22, 2024  
2019-2020 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  The College and Its Mission
  Graduate Admission
  Accreditations
  Academic Calendar
  Academic Requirements and Policies
  Fees and Expenses
  Financial Aid
  Resources and Services
  Schools and Academic Programs
  Programs of Study (A-Z)
  Course Descriptions
  Faculty
  Professors Emeriti
HELP
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

GMGT 6290 - Competition, Innovation and Strategic Advantage

Credits: 4
This course examines how managers work to integrate operations, marketing, finance, information systems, and management processes to achieve competitive advantage. Students will examine how to analyze the external environment and assess the capabilities of an organization to craft competitive strategies. Different strategic perspectives will be reviewed to understand the competitive dynamics within a strategic group. Case examples will be reviewed to consider how managers combine analysis with creative problem solving to achieve innovative strategies, to create new markets, and to compete in novel ways.